James Briggs Ltd has secured an extensive distribution deal with Tetrosyl, the largest distributor of automotive care products in Europe.
James Briggs’ leading paint brand, Hycote, which has helped fuel exceptional growth over the past 12 months, will now be available to Tetrosyl’s unrivalled network of automotive retailers and consumers in the UK. As part of the partnership, existing Hycote customers will also benefit from market-leading advice and support from Tetrosyl.
Commenting on the deal, Tetrosyl CEO Mike Green said: “We’re constantly looking to develop our product offering, and we felt that Hycote and James Briggs were a perfect fit for our UK sales channels. We’re excited to be working with such a well-respected brand and look forward to implementing our ambitious growth plans together.”
Tim Pugh, CEO of James Briggs, added: “Partnering with Europe’s largest automotive distributor is another major step in James Briggs’ growth story over the past two years. We’ve seen continued recognition of the value of our own branded products, and working with a major distributor such as Tetrosyl further reinforces Hycote’s position as the leading brand in the UK paint market whilst taking it into new and wider market segments.”