James Briggs Ltd., one of Europe’s largest manufacturers of aerosols and consumer chemicals, has secured its first sales in Central and West Africa after signing a deal with French distributor Firex.
Through Firex, James Briggs will supply private label maintenance products to countries including Cameroon, Senegal and Mali, amongst many others. The wider African market will now benefit from James Briggs’ quality manufacturing and in-house design team, which will help develop and brand the private label products.
With the Chancellor’s Autumn Statement setting out plans to invest in productivity, and UK export activity on the up, James Briggs is seizing the opportunity to expand its global presence. With its sales strategy already having an impact in the Middle East and South-East Asia, the Firex deal will position the manufacturer within another emerging market, strengthening its ties to international distribution.
Commenting on the manufacturer’s latest contract, James Briggs’ CEO Tim Pugh said: “Our current focus is to expand the supply of our high-quality, British-manufactured products in emerging overseas markets, and our new partnership with Firex will help further this global strategy. James Briggs continues to look beyond the single market as an opportunity for long-term growth.
“We are excited to commence and then grow sales in Central and West Africa, expanding our international reach. It’s testament to the quality of our in-house design and technical capabilities that we can cap the year with distributors in so many far-afield markets making James Briggs their partner of choice.”